R460 [Exclusive Design Denim Shirt] | Vintage Indigo Style | Printed Logo | Classic Pocket Details | Oversized Short Sleeves | Button-Front Closure

Product Profile: R460 Exclusive Design Denim Shirt

Style Code: R460Collection: Vintage Indigo SeriesStyle Name: The ERA Classic Short-Sleeve Denim Shirt

1. Product Overview

The R460 combines the timeless appeal of vintage workwear with contemporary streetwear aesthetics. Crafted from premium indigo-dyed fabric, this shirt features a relaxed, oversized silhouette perfect for modern styling. The minimalist "ERA" printed logo on the chest pocket adds a focal point of branding, contrasting sharply against the deep blue denim. This piece is designed for versatility, bridging the gap between smart-casual office wear and relaxed weekend attire.

2. Technical Specifications

• Fabric Composition: 100% Cotton Lightweight Denim (Alternative: 65% Cotton / 35% Tencel for softer drape).
• Fabric Weight: 5.5 oz - 6.5 oz (Summer/Transition weight).
• Colorway: Deep Vintage Indigo (Garment washed for softness).
• Fit Type: Relaxed / Slightly Oversized Fit.
• Collar: Classic Point Collar / Soft Spread.
• Closure: Full button-front placket with pearlized or contrast matte buttons.
• Sleeve: Elbow-length short sleeves with a wide opening.
• Pocket: Single left-chest patch pocket with reinforced bar-tacks.
• Embellishment: High-density screen print logo ("ERA") placed above/on the pocket line.

3. Commercial Information (Terms)

• Minimum Order Quantity (MOQ): 15 Pieces per color (Negotiable based on fabric stock).
• Sample Lead Time: 7 – 15 Business Days.
• Bulk Production Lead Time: 30 – 45 Days after sample approval.
• Packaging: Individual Polybag with size sticker; Standard export carton packing.

4. Key Product Features

• Signature Branding: Features a crisp, high-contrast "ERA" logo print on the chest pocket, offering immediate brand recognition.
• Vintage Wash: The fabric undergoes a specific garment wash process to achieve a "lived-in" feel and a rich, dimensional indigo color.
• Structured yet Soft: The denim holds the shirt's shape well (especially the collar and placket) while remaining breathable against the skin.
• Functional Pocket: A generously sized patch pocket that is both aesthetic and functional.

5. Product Benefits

• Durability: Denim construction ensures long-lasting wear and resistance to tearing, making it a high-value investment for the consumer.
• Breathability: The short-sleeve design and natural cotton fibers allow for excellent air circulation, making it suitable for warm climates.
• Ease of Styling: The deep indigo color acts as a neutral, pairing easily with chinos (as seen in the image), jeans (for a "Canadian Tuxedo" look), or shorts.
• Ageing Character: Unlike synthetic fabrics, this indigo denim will develop a unique patina and personalized fade patterns over time, increasing its appeal.

6. Importance of this Product

In the current fashion landscape, "Utility Chic" and "Workwear" trends are dominant. The R460 addresses the market demand for clothing that looks professional enough for a creative workspace but cool enough for social settings. It is a foundational wardrobe staple that offers retailers high sell-through rates due to its classic nature.

7. Professional Terminology (Keywords)

• Placket: The double layer of fabric that holds the buttons and buttonholes.
• Indigo Dye: A distinct blue dye that fades naturally over time, characteristic of denim.
• Patch Pocket: A pocket made of a separate piece of cloth sewn onto the outside of the garment.
• Bar-tack: Reinforced stitching used at stress points (like pocket corners) to prevent ripping.
• Hand-feel: The tactile quality of the fabric; this shirt has a "soft hand-feel" due to the wash.

8. Product Usage

• Smart Casual: Tucked into tailored trousers or chinos for a polished look.
• Streetwear: Worn unbuttoned over a white t-shirt with baggy cargo pants.
• Corporate Uniforms: Ideal for coffee shops, creative agencies, or retail staff uniforms requiring a stylish, durable solution.
• Resort Wear: A perfect lightweight overshirt for evening walks during holidays.